Xbox 360 owners rejoice – the next phase in the set-top entertainment paradigm is upon us. As I mentioned in earlier posts, Microsoft was able to forge an exclusive partnership with online DVD rental mogul Netflix that brings the catalog direct to your home entertainment system (with an existing Netflix membership) at no additional cost.
Today, the New Xbox Experience (NXE) goes live, and Netflix HD streaming is already available. Here is the official press release:
Movies Instantly Streamed From Netflix to the TV Debut on the Xbox 360
More Than 12,000 Movies and TV Episodes are Available to Watch Instantly At No Additional Cost to Current Netflix and Xbox LIVE Gold Members
LOS GATOS, Calif., Nov. 18 /PRNewswire-FirstCall/ — Netflix, Inc. (Nasdaq: NFLX), the world’s largest online movie rental service, today announced that Netflix members can have thousands of movies and TV episodes instantly streamed to the TV via the Xbox 360 video game and entertainment system when the New Xbox Experience premieres nationwide tomorrow. Adding to a growing number of Netflix-ready devices, the Xbox 360 is the only game and entertainment console that lets users instantly watch movies and TV episodes streamed from Netflix to the TV. There is no additional monthly fee for Netflix members who are also Xbox LIVE Gold members.
Netflix members simply add movies and TV episodes from a growing library of more than 12,000 choices to their instant Queues at the Netflix Web site. Those choices are automatically displayed on the TV screen via the Xbox 360 and, once selected, will begin playing in as little as 30 seconds.
“This is an important and exciting moment for Netflix and Xbox,” said Netflix Chief Marketing Officer Leslie Kilgore. “We believe the New Xbox Experience — with thousands of choices available to be streamed instantly from Netflix as one of its key enhancements — offers consumers a great at-home entertainment option and provides terrific value as a holiday gift idea.”
Netflix also said it is taking the first step in instantly streaming movies and TV episodes in high definition with the introduction of approximately 300 HD choices that will play with standard definition audio via the Xbox 360. The company said it intends to increase the number of HD choices available and will eventually add multi-channel audio. Classic, adventure, musical, foreign and comedy movies now available to watch instantly in high definition include “La Vie en Rose,” “Flawless” and “Heroes.”
All Netflix members can rent from over 100,000 titles on DVD. They can instantly watch movies and TV episodes from a growing library of choices on their PCs and Intel-based Macintosh computers, as well as on their TVs via one of the Internet connected Netflix ready devices sold by Netflix partners.
As the story goes, a young boy, hungry and road-weary wanders into a small village with nothing but a small rock in his hand. He enters the village tavern and walks straight into the kitchen where he greets the cook and proclaims that he will teach him the secret to the greatest soup in the world if only he will offer him the pot to demonstrate. Bemused and intrigued, the cook hands the boy a well-worn cast iron pot.
“I shall return with it promptly” the boy promises and heads back out into the village and over to the first house on the left. Knocking on the door, he is promptly received by the old woman who resides there to whom he shares the same story, promising the same result in exchange for a donation. She has nothing but some wilting parsley which the boy modestly and accepts before proceeding.
He continues in this fashion moving door to door until he has acquired celery, beets, carrots, venison, potatoes and so on. Having raised considerable curiosity among the townsfolk, he now assembles them at the town square where he asks for a match which is quickly offered. He takes a moment to consider the various contributions he has accumulated and decisively selects the most complementary which he then drops into the pot.
The fire beneath the cauldron is lit and the ingredients set to boil.
“Behold!” shouts the boy at length, drawn from the kindness and variation of your respective hands and good will, I now summon the forces of magic to deliver to you the greatest recipe in the world!”
The boy begins handing out bowl after bowl of the resultant stew and the townsfolk, thusly congregated partook of a communal and bounteous culinary experience.
Well, in so many words, that is how we made the record. Two in fact. I started despondent, out of luck and resources, or so I thought, until one day, exhausted with exhaustion, I forced myself to begin, with one hundred percent commitment. Not 99.9% but 100% – which meant at all costs, take no prisoners, whatever it takes. Without ever harming an animal or an ego, without over imposing or burning a bridge, we are almost ready to share the communal result of this experience with the general public.
“Box” is a set of acoustic material that needed it’s own space and time to be presented and will precede the release of the full rock record “Come To Life”. And until the very last minute, we will still be making rock soup; drawing on the talents, enthusiasm and good will of musicians, engineers, designers and music fans to bring together these new musical projects.
Where so many people are concerned with getting the cash together so that they can then do what they want, we are proving again that tenacity, audacity and pragmatism, coupled with passion, curiosity and a good will together make a powerful force indeed. Even today Josh and I were welcomed to Darcy Macguire’s studio in Toronto to track some last minute vocals for a pair of songs we decided to append to the Box album, one of which was written by Paul Gallinato that we recorded on his brief visit to LA from Buenos Aires.
Josh and I have been capturing video chronicles of the process and we want to share it with others who may be interested in creating their own indie ventures. The first episodes of Rock Soup will be premiering on YouTube within the month of November, so keep an eye out. And more importantly, keep an extra 10 piece aside for the release of Box, coming to you before xmas.
If you have a cool story about how faith and dedication manifested something amazing in your life, I would love to have you reply to this post and share it with our readers.