A year or so ago I wrote about designer 3D glasses for everyone as 3D was poised to takeover movie screens with offerings from the biggest filmmakers including James Cameron, Robert Zemeckis, Steven speilberg and many others.
2009 delivered, as box office saw enough success and available screens to be called a watershed year for 3D Cinema, where some films can even be profitable on exclusively 3D theatrical releases. Speaking at the National Association of Braodcasters Conference in Vegas, Chris Chinnock, President of consultation and market research firm Insight Media predicted that 2010 will be a “watershed year for 3DTV.”
This is an amazing prediction considering most consumers have yet to hear or see anything about 3D solutions for the home theater. And yet the installed user-base is already sufficiently in place that the chicken/egg conundrum that usually delays new platform rollouts due to lack of standardization has already been hatched; over 2 million DLP/Plasma 3D screens already sit in consumer home-theaters and yet 99% of their respective owners aren’t even aware of their home screens capabilities. As the content becomes avaialble and is broadcast, these screens will be able to handle the incoming signals.
Chinnock and his companies research identified over 40 different market segments for 3D in play today each with their own hardware and software approach to the emergent technology.
While the public is most familiar with standard stereoscopic 3D that requires either active or passive glasses to view properly, end-users will begin seeing more and more AS-3D products – that is – auto-stereoscopic 3D – that require no glasses to be correctly viewed. Already there are AS-3D picture frames coming out of China for a street price of about $300 although at this time quality is still considered sub-par, and with a viewing angle between 15 and 45 degrees.
I will continue to report on this market segment over the coming days from here at the NAB show in Vegas.